ajaj Auto's corporate philosophy has undergone a transformation, more like an evolution. From 'Inspiring Confidence', its new philosophy is now 'Distinctly Ahead'. A racy, energy-packed TVC has been unleashed to communicate this new philosophy.

The TVC starts from the perspective of a rider speeding along a highway on a Bajaj 220 Pulsar DTS-Fi, with the lyrics going, Aage nikal rahe hain hum� Just then, another bike morphs out of the existing one and the lyrics go, Khud se hi aage har kadam. These two bikes now race each other, and another bike is born out of the second one, with the lyrics saying rahe khud se hi aage. ... more