erfetti Van Melle India (PVMI), which had stayed away from having a brand ambassador for its products has roped in actress Kajol to endorse Alpenliebe candy.

Whether it is the variety of products in its portfolio, or creative ads, the Indian arm of the Italian candy maker has always been in the news. Some of its Indian ads have been so popular that they have been adapted internationally. In fact, Ogilvy's India office has done European spots for Perfetti, after the company liked some of the Indian ads, the agency had created. One spot, produced specifically for Europe, showed a woman blindfolding her boyfriend on a bed, and using the opportunity to take a bite of Perfetti's Alpenliebe candy.... more