ater this year in France, three magazines will begin using QR, or Quick Response Tags. These are small, 2D bar codes that can be printed on anything, and linked to anything on the web. The reader has to have a Nokia N 70, similar or higher phone, and special software that can be downloaded from the net. He then has to take a snapshot of a QR Tag to be led directly to the website that that QR Tag links to. It�s like typing in a url, but without having to remember or type it.

Voici, Closer and Public, the French magazines, will link to multimedia content on their website. It is believed that the magazines may substitute some of the print stories with multimedia content � the interesting thought here, perhaps, is that it is more comfortable while reading a magazine, to use a mobile rather than a computer. ... more