40ft X 40ft electronic billboard is being put up in New York's Times Square by Clear Channel Outdoor, an outdoor-media company.

The billboard is a high definition screen that can play full TVCs in DVD quality. Moreover, it is enabled with Bluetooth, WiFi and SMS abilities so that people can interact with the board using their mobile devices. Also, the board can run multiple types of content simultaneously. So, while the day's news runs at the bottom, an advertisement can run on top. ... more