ad hair day? The 'Answer' lies in watching a video. Hindustan Unilever (HUL), in association with Yahoo! Answers, recently carried out a marketing exercise to draw women's attention to the launch of their range of Dove hair-care products. D�j� vu?

Last year, the company had launched the successful Sunsilk Gang of Girls (GoG) website. The similarities between the two, however, end with the fact that both were online initiatives. While the idea behind Sunsilk GoG was to build a community around the brand, the Dove initiative is far more direct. ... more