he Grand Dame of Indian advertising, who recently celebrated her 75th birthday, still thinks that it is important to learn something new everyday. Tara Sinha, one of the few women in Indian advertising in the 1980s and a legend in her own right, shares some of her defining moments.

To think of a defining moment, I'd have to go back to 1952 when I started as a trainee in advertising in London with S H Benson, better-known as O&M; today. One of the things that I learnt was that the most powerful word in the vocabulary is � why? ... more