n a low-interest category where top-of-mind recall is God and where advertising is at best funny and at worst, bizarre, Polo has come out with a new commercial that tries to straddle the two.

The TVC opens with a man in a telephone booth trying to place a call when he realises that there are no holes to dial the numbers with. Next, he draws up at a petrol station and notices that there is no hole, where the petrol can go in. We see him next at a swimming pool, turning and overturning a flat floating tube, again without a hole. Adding to the confusion, even the flute that he tries to play has no holes. All of this to the tune of a jingle that keeps repeating � "Where is the hole?" Just then, a VO asks the man whether he is looking for the truant holes? In a classic advertising clich�, the product drops from the heavens into the man's hands, who is happy at last, to find the hole in a Polo. The VO entreats the viewer to "Take it!"... more