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August 1-15 2007


 

August 1-15 2007

Energy Savings
Surina Sayal

nchor Electricals, which lately went beyond switches and electrical gears to compact flourescent lamps (CFL), has come up with a new TVC for the latter.

The 30-second TVC titled Sapney opens with a small boy looking directly into the camera and thanking someone for a gulel (catapult). Then, a young man does the same, for a deodorant and sprays it all over himself, saying that now he won't have to bathe. Two little girls then smilingly say 'thanks' for their new parandis (hair braids). A young woman says 'thank you' for a helmet, explaining that now her husband would teach her to drive a Scooty. Finally, an elderly lady is seen thanking someone for a rainbow-coloured umbrella, while giving blessings, "jug jug jiyo". ... more


 

   
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