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August 1-15 2007


 

August 1-15 2007

The Home Video Option
Surina Sayal

hemaroo Entertainment has plans to bring TV shows on home videos. Recently, the company released a sitcom from the 1980s, Yeh Jo Hai Zindagi (YJHZ), on home video. YJHZ used to air on Doordarshan, when it used to be the only channel.

Explaining the rationale behind releasing a TV show on VCD, Hiren Gada, vice president, Shemaroo Entertainment says, "Indian audiences are more receptive to buying, watching and collecting videos now."... more


 

   
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