TV, along with Malaysia-based media company Astro Measat, is ready to launch a youth brand - Bindass. The investment outlay of Rs 270 crore will be deployed, besides Bindass, in three more television channels, and areas such as mobile, web, gaming, merchandising, retail and ground events.

A bullish UTV calls Bindass 'India's first 360-degree leisure and entertainment brand'. With this, the company hopes to reach out to a massive 95 million C&S; individuals between 15-34 years across SECs, believed to contribute to almost 42 per cent of the total TV viewership. ... more