TV has redefined itself. The unforgettable 'MTV Enjoy!' gives way to 'It's My MTV' � an expression that takes the brand to a new platform, where interactivity and personalisation will be the drivers.

The 'Spankin' New MTV', as the channel likes to call its new look, includes an all-new on-air environment with several new shows, a new international VJ � Mia and MTV's Digital Music Store. The existing shows too will be re-packaged. ... more