PL Mobile just got colourful. The telecom company has shed its blue-and-red logo in a bid to breathe life into the brand. After a decade-long gap, the company has also revisited its positioning.

A lot has been happening at BPL Mobile, informs S Subramaniam, CEO, BPL Mobile. "We have been on a steady growth path for the last eight months. In fact, in an assessment of cellular mobile services across all GSM and CDMA service providers conducted by Telecom Regulatory Authority of India (TRAI), BPL Mobile emerged as the cellular service provider in Mumbai, delivering the highest customer satisfaction. We ran a full-fledged marketing campaign, 'Mumbai ka King', based on that." ... more