TI Bank has changed its name. And readers of Mid-Day were surprised to see a broadsheet for August 1. Is there a connection? Actually there was. It was a one day brand building exercise for UTI Bank which has changed its name to Axis Bank. Apart from the tie up with Mid-Day, Axis has also launched a TVC.

The decision to rename the bank emanated from the need to move out of a scenario of brand confusion that was being created by several shareholder-unrelated entities using the UTI brand. ... more