emember the Cadbury Dairy Milk commercial in which a young woman runs onto the field and performs a perky jig the moment the batsman hits the ball for a sixer? The creator of that and other memorable ads, Sonal Dabral, will be back in India as the regional executive creative director, Asia-Pacific and chairman, Bates David Enterprise, India. At present, he is the chairman and executive creative director, O&M;, Singapore after doing a three-year stint with O&M;, Malaysia.

Talk to Dabral and the first thing that registers is his cheerful confidence. Even on a long-distance call for this interview, Dabral's streak of confidence is arresting. And according to Piyush Pandey, national creative director, O&M;, considered to be Dabral's mentor, "I think his confidence is based on reality and not on imagination."... more