here was a time when going out to watch a movie didn�t make much of a dent in the pocket. Well, times have changed and so has the business. The charge in the cinema theatre business is led by multiplexes that want to collectively "redefine the movie viewing experience".

DT Cinemas, one of the bigger players in the business in Delhi, has chalked out an ambitious expansion plan. It wants to be "the largest entertainment entity" in north India before launching a national campaign. The company, which currently operates two multiplexes in Gurgaon, on the outskirts of Delhi, plans to have 70 screens and 18 food courts and entertainment centres across 14 cities by 2006. ... more