he Indian menu card probably has the largest variety in cuisine - both fast food and regular dining - than available anywhere in the world. And there is room for everyone. Take fast food, for instance. Both, the local variety - chaat, paani puri or kathi rolls - thrive along with burgers, pizzas and sandwiches.

In such a divided market, the pizza has stood out. For something that is considered 'junk', the pizza story has been quite fascinating. The past five years have been reasonably good for the pizza business. The market is estimated at Rs 350-400 crore, growing from just over Rs 125-Rs 150 crore in 2002 (a healthy growth rate of 25-30 per cent year on year). But the story is just beginning.... more