etley Tea, the teabag brand from the Tata Group, has had a long-running campaign with the creative catch-line, 'Chai mein twist, life mein twist'. All the films in the campaign show exciting and funny twists to humdrum situations, thanks to the flavoured teabags.

The TVC starts with a sadhu sermonising a group of people saying, 'Isi liye kehte hain, bhog main nahi bhakti mein dhyaan do'. Serene sitar music plays in the background. The sadhu is served a cup of Tetley tea and he sips it saying 'uttam'. Suddenly, the background music changes to dhol beats and the holy man wickedly eyes a young woman sitting in the audience. Using typical Mumbai tapori language, he calls to her, 'Ae item, aa tu, apni husn ki dukaan kabhi apni galli mein bhi laa na,' much to the shock of the other devotees. A male voiceover simply says, 'Tetley Flavoured teabags, chai mein twist, life mein twist.' The TVC ends with two burly men carrying the sadhu away.... more