NX Group's much talked about television venture is readying for launch. After unveiling the names of its channels, INX has announced its production partners and also designed the logos for its channels. INX Group's INX Media will launch a Hindi general entertainment channel, a youth music channel and the INX News division will launch an English news channel.

The Hindi general entertainment channel will be called 9X, while the youth music channel will be called 9XM and the English news channel has been named NewsX. English & Pockett, the company that has given visual identities to various global organisations such as Disney and UEFA Champions League, has designed the logos for 9X and 9XM. The logos represent the distinct personalities of the channels and stand for attributes such as dynamism, passion and contemporariness. NewsX, on the other hand, has been designed to denote clarity and strength, to be positioned as a premium English news channel. Red Bee Media, known for the work it has done for BBC and the Discovery Channel, has created the logo for the news channel. ... more