onetising ad platforms on social networking sites has been a difficult task for advertisers. But MySpace is soon going to be the space to watch out for targetted and relevant advertisements. 'Target-Ads' have been in the testing stage for the past few weeks. Fox Interactive is a part of this testing process on MySpace.com.

Ad-targetting involves understanding user preferences with respect to the kind of products and services a consumer is liable to buy. Being aware of consumer choice will help understand the ads that a consumer may respond to and deliver specific ads to him. This can be done by making changes to the program algorithm. Ad-targetting will make user behaviour comprehensible and could also make the clicks-per-minute rate at MySpace.com dearer. Target-ads are to be introduced on the basis of product segmentation which will be fine-tuned depending on the number of 'click-throughs'.... more