he Publicis Groupe has acquired China's Communication Central Group. The Communication Central Group (CCG), an interactive marketing agency, has been bought over for an undisclosed amount. The CCG will now be known as Digitas Greater China. CCG employed 200 workers in Shanghai, Hong Kong, Beijing and Shenzhen and provided creative services as well as technological integration. All of CCG's existing clients will be serviced by Digitas Greater China.

Analysts at Publicis have estimated the growth of the Chinese ad market at 20 per cent a year and the take-over promises to give the Publicis Groupe a pre-eminence in the advertising market there.... more