xe has people scratching their heads in its new advertising campaign. Not only has the popular deodorant brand launched newer designs, graphics, fragrances and packaging, but a new icon, 'Silky Kumar', as well.

"The existing design has been there for one-and-a-half years and the re-launch will create a positive change for the brand," says, Shubhranshu Singh, marketing manager, deodorants, Hindustan Unilever. ... more