uying gifts for friends and family is often a source of worry. More often than not, many of us resort to recycling old gifts, by passing them on to someone else. Cadbury India's brand, 'Celebrations', has come up with a new campaign to show the way out of this dilemma.

The TVC titled 'Tohfa' (gift) starts with a couple getting ready for a party. They pack a gift - a showpiece of a couple sitting on a swing, while 'Tohfa, Tohfa, Tohfa, Laya, Laya, Laya' - from an old Bollywood film, plays in the background. ... more