he Himalaya Drug Company has come up with a new campaign after three years with a new baseline � Himalaya Sabse Pehle.

The new TVC opens up in a retro setting in the 1970s, with a girl having skin problems on her cheek. A male VO - of Vijay Raaz - declares that to cure the ailment the girl will first ask her younger sister to grind some sandalwood for it; she'll then ask her brother to send her skin creams from abroad. If that doesn't work, she'll hide her rashes with her hand, with her hair and on weekends when friends come over, she'll hide under the bed. Eventually, he declares, she'll remember Himalaya. ... more