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September 16-30 2007


 

September 16-30 2007

The Last Minute Gambit
Chumki Sen

hey make the ideal odd couple. The Japanese are understated. Sandeep Goyal, chairman, Dentsu India, on the other hand, is the quintessential, go-getting Punjabi. But he also believes in the Japanese way of working.

This odd couple has had a surprisingly good marriage, both Dentsu and Goyal having grown by leaps and bounds. Today, Dentsu in India has three full-service advertising agencies, two media brands, dedicated verticals for employer branding and investor relations, a design practice, besides a digital media business. ... more


 

   
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