rivate telecom service provider, Tata Indicom and Zee TV have come together to create 'Tata Indicom Fun on the Run', an innovative treasure hunt game show. The show, which premiered on Zee TV on September 1 at 7:30 PM, features eight popular celebrity duos.

Tata Indicom plays a vital role, since the show is an Advertiser Funded Programme or AFP. That is, the brand name not only appears in the show's title, but the brand and its messages and services are woven into the show's script as well. Which means that the audience is less likely to miss the brand, as is the case when viewers flip channels during commercial breaks. ... more