edia conglomerate TV18 Group was rechristened Network18 on September 9. The new Network18 branding will unify all current and future entities of the erstwhile TV18 Group under a single, unified umbrella. Existing companies such as TV18, GBN, Web18, Homeshop18, Viacom18, Studio18 and Events18 will reflect the new corporate identity.

B Sai Kumar, Group COO, Network 18, explains the rationale behind the change in name. "Today, Network18 has businesses that straddle filmed entertainment, news television, music television, news portals, mobile content, on-air, online shopping, show ticketing, jobs and travel portals, real time data terminals, TV channel distribution, event management and more. We have outgrown the term Television. Hence, Network18 will rightly connote the stature and ambitions as an emerging global media corporation," he says.... more