eems that advertising companies in India are taking the digital platform quite seriously. The whole focus of traditional agencies now seems to be on developing 360 degree solutions for a brand, which includes television print, radio, outdoor and digital.

The latest in this endeavour is 141 Sercon, a below-the-line creative agency, of Bates Asia, which has announced the inception of its digital marketing division, 1010. 141 Sercon is a result of merger between 141 Worldwide and Sercon.... more