he Indian travel industry is growing and much of the business is coming from several online travel portals. Many of these websites have come up with various campaigns to promote themselves. Makemytrip, a first among travel portals launched itself with a TVC. Other portals, such as Yatra followed suit.

It is probably for the first time that a travel portal has tied up with a retail chain to open its stores inside the retail premises. Cleartrip.com has joined forces with Big Bazaar to use the latter's premises for offline counters.... more