ome admission season; it pays to advertise! With the objective of inducting students to college, institutes are vying to attract the attention of prospective students through advertising.

The ROI � possibly - earning $100,000 or more (college tuition fee). A case in point is the University of California, Los Angeles (UCLA), among many others. Brent Thomas an alumnus of UCLA, directed a TVC for his alma mater. It depicts various alumni of UCLA � realising - that the institution was just right for them. ... more