eptember 3, 2007 saw the launch of The Financial Times' brand advertising campaign for Asia, done by DDB, London. 'We live in financial times' - the concept the campaign has been developed around, also seeks to highlight the contribution of global businesses to economic growth.

Media tools such as TV, outdoor, press, direct mailers, digital promotions and point-of-sale communication will be utilised to establish the brand. In the Asia, the campaign will find prominence as one of the most notable above the line campaigns to have been carried out in the past four years.... more