arner Bros. Entertainment will soon expand its presence in the virtual domain, with T-works, the entertainment portal slated to be launched in 2008. Features such as videos, gaming and social networking will be incorporated in the site. Content will be generated from across Warner Brothers' entertainment divisions. Cartoons such as Bugs Bunny, Scooby Doo and The Flintstones will be featured along with the made-for-the-web series, such as the new (shorter) Batman series as well as The Wizard of Oz.

The site will have a unique interactive feature, where users will be able to create profiles similar to the characters created by the Company and will be able to use these profiles to interact with other members. Content sharing will also be enabled, users will be able to place T-works' content on social networking platforms. There will be provisions to allow users to make personal video mashups using the existing video clips. In the gaming section, more than 125 new games will be on offer. Relying on the popularity of its animated characters, the company will seek to provide age appropriate content to involve not only children but people across all age groups. ... more