o get a step ahead of websites, newspapers in the US are resorting to scent tactics. Ads which are scented have found their way into newspapers . The Los Angeles Times was among the first few to try out the experiment. A full-page ad was released in the paper for the promotion of the Fox-Walden film - Mr. Magorium's Emporium � a film about a magical toy store. The ad featured in the newspaper, made with soy-based ink, when scratched would give-off the aroma of frosted cake.

A few other publications, including the Wall Street Journal, TV Guide and People Weekly magazine will be following suit. Taking the corporeal endeavour a step further, Rolling Stone magazine will be featuring an ad with a Mojito (an alcohol based drink) flavoured peel-off strip. ... more