hile brands and categories find innovative ways to woo consumers, some products such as books hardly do so. Undercover Utopia (now Utopia), a boutique company run by authors Abhigyan and Mrinal Jha, is trying something different.

The Jhas published November Rain, a supernatural thriller under the pseudonym, Al Raines in 2003. The book was later adapted into a TV series, Tum Bin Jaaon Kahan, which ran for 300-odd episodes in 2003-04 on ZEE TV. ... more