G Electronics launched its 11-city Live the Game promotional tour for ICC Champions Trophy 2004. With a total budget of Rs 50 crore allocated for cricket promotions this year, the global sponsor will spend Rs 22.4 crore on this event.

TVS Electronics launched its set-top boxes with 60 per cent imported components aimed at the emerging direct-to-home market in the country. ZEE Network�s DTH arm, Dish TV, will distribute the boxes that are being manufactured at TVS� new assembly line in Chennai. ... more