ubricant maker Valvoline Cummins recently signed on Australian cricket captain Ricky Ponting as its brand ambassador to target audiences in Australia, India, Pakistan and Sri Lanka.

Asked about the campaign, Vinay Pandey, head, marketing and business development, Valvoline Cummins says, "Our consumer research has shown that people in India recognise him and want to follow him." The print campaign will start from November while TVCs will air after January.... more