apak does things differently. It was hardly the kind of annual party you would expect an internet company to celebrate. In August this year, the entire team of Zapak.com, cheered enthusiastically while big names in the Hindi film industry and popular models walked the ramp to showcase Zapak Girls Gaming Avatar Collection designed by ace fashion designer, Vikram Phadnis.

Launched in November 2006, Zapak.com claims to have three million registered gamers. Given the fact that 'online gaming' in India is still at a nascent stage, these numbers are mind boggling. But how did Zapak achieve these figures?... more