obile phone users have at last found a solution to the annoying calls from telemarketers. The National Do Not Call Registry (NDNC) has been implemented by TRAI from October 12, 2007. The primary objective of this is to curb Unsolicited Commercial Communication (UCC). UCC has been defined by TRAI as "any message, through telecommunications service, which is transmitted for the purpose of informing about, or soliciting or promoting any commercial transaction in relation to goods, investments or services which a subscriber opts not to receive".

In the next phase of implementation, tele marketing companies will have to get their calling list scrubbed through the NDNC module; and telemarketers will be able to call only those numbers which are cleared by the NDNC registry.... more