nil Sadasivan Nair who was recently elevated to the post of president at ad agency Law & Kenneth, refuses to call it an ad agency. Law & Kenneth was first formed as St Luke's in October 2002 in India, becoming the first non-European branch of the agency. to be based out of London. Nair claims that St. Luke's was the world's first co-operative agency. There are no designations like managing director or chairman. Everyone who works there owns it.

Andy Law was the brain behind this concept. He met Praveen Kenneth, the erstwhile CEO of Publicis India, in the UK and decided to bring the agency to India. Law had a vision about Asia. Though the agency didn't follow the co-operative route here, it started off with co-owners or founding members. Nair was employee No 2. ... more