fter Biggest Loser Jeetega, SaharaOne has launched a new reality show, Jjhoom India, to pump up its weekend viewing. The show, which airs at 9 PM every Friday and Saturday, is an adaptation of a Swedish format called Stars on Stage, created by Zodiak Television. Optimystix Entertainment has brought the format to India.

The channel seems ecstatic after the success of Biggest Loser Jeetega. For the record, the last episode of the weight-loss reality show ended on a TVR of 0.83, as per TAM Media Research (C&S; 4+, HSM). ... more