fter BPL Mobile's 'Gang in the Loop' campaign, which promised youngsters a presence on its billboards, AOL - a US based portal, that entered into India (aol.in) a few months back - will provide its users a chance to appear in its next TVC.

The portal's latest TVC, conceptualised by Saatchi & Saatchi, promises that. The TVC opens with a politician about to address a public rally. As he greets the people, a desperate youngster runs into him and snatches his sun-glasses, to the surprise of all, he starts flaunting his prized catch, as he calls out to his family. While policemen drag him away, a voice-over says, "TV pe aane ke liye itna effort, AOL pe aao, apne views batao, aur star ban jao."... more