he mid-priced men's apparel brand 'John Miller' from Pantaloon Retail India, which was launched in 1995, has recently undergone a re-launch of sorts. The brand which is now officially under Future Group's Future Brands has a cheeky new campaign.

The TVC opens with a young man seeking permission to meet his boss from the latter's secretary. Continuing with her work and without even giving him a second look, the secretary tells him that the boss is busy. As the first man leaves another man, presumably wearing John Miller apparel comes in and says, 'Can I meet�', but before he finishes his sentence, the secretary cuts him off saying, 'I said he's busy'. But the guy finishes his sentence saying, '..you ya. Not the boss. Too cool you're looking. You should be his boss.' The secretary smiles. The man continues to flirt and says 'Lost some weight huh, looking great.' As she smiles the man smartly says, 'Hai kya' (Is he in?). She nods in the direction of the boss's cabin saying, 'Make it fast'. As he goes in, she smiles to herself, and says, 'Rascal'. The super reads - Good Looking Rascal. A male voice over says, 'Good looking rascals make it look easy'.... more