viva India has added an intriguing twist to that old idea, �pester power�. The life insurance company has devised an innovative marketing technique to reach its core target, parents, by targeting their children. This consists of a contest in association with Disney�s popular show, Power Rangers.

The contest works as follows. A TV commercial with a simple question related to Power Rangers will be aired on two kids� channels, Disney and Jetix. Kids need to answer this question by asking their parents to send an SMS on their behalf. Alternatively, parents can also fill up a contest form, which is available at all Centurion Bank of Punjab branches (Aviva�s on-ground partner bank) and online on www.avivaindia.com. The first 20,000 correct entries will receive Power Ranger Stamped Certificates and win assured prizes like a Mystic Watch or a Power Ranger Walkie Talkie. One winner will get to travel to Florida, USA, to meet the Power Rangers. The mobile-phone details collected through the incoming SMSs become leads for Aviva. The company�s objective is to ride on the pester power of kids to enter households and generate friendly meetings for their Financial Planning Certifiers (FPCs), if the parents wish to do so. ... more