tarted in 1998 as a contest-broadcasting site, contests2win.com (c2w), the online contest website has finally taken what its COO, Rajagopal Menon, describes as �a leap of faith�. In a bid to enhance users� overall experience, the website has altered itself to suit the Web 2.0 format. It will now allow its members to create their own contests, apart from the ones created by the contests2win team.

Menon feels that the new direction was waiting to be taken. �With evolving times and consumers dem-anding more, it was time to change - and change dramatically. The key was to offer the user the choice of his genre of entertainment. If he doesn�t find the content interesting enough, give him the option to create his own,� he says. The website provides templates for different games that users can personalise. Menon feels that the strategy is bearing fruit. �The old c2w had 90 contests at any point of time, while the new one has 1400+, out of which 1,100 contests are user generated,� he says. ... more