"The latest TVC of Cadbury�s Bournvita, �Bournvita Folk�, is a visual treat. Positioned as an energy drink, in recent years the brand has been trying to translate its promise of physical and mental strength into confidence for the young consumer.

Manoj Shetty, creative director of O&M;, says, �We have developed this TVC based on an understanding of the specific aspects which are related to a child�s confidence. We have employed an engaging format to portray the fact that kids who drink Bournvita have ample confidence and spontaneity to demonstrate their skills and talents.� ... more