spotlight roving in multiplex auditoriums promises to delight the people on whom it falls. This is part of BIG 92.7 FM�s latest marketing exercise that seeks to reinforce the station�s brand promise - Suno Sunao Life Banao.

Called Yeh Spotlight jis pe giregi, uski life banegi, the campaign will have a spotlight sweeping across multiplex auditoriums during film intervals. The brand tune will start playing, as a slide bearing the brand ambassador Abhishek Bachchan�s photo will appear on the screen. The person on whom the spotlight stops will receive a gift hamper and coupons to eat at the cafeteria. ... more