Bay India (formerly Baazee.com), the online auction and shopping portal, till recently, advertised only on the World Wide Web. But the booming retail sector has forced eBay India to look at TV commercials.

The campaign consists of three 20-second films with a common idea - a buyer is ridiculed by a shopkeeper for asking for a discount on a particular product. The first TVC, �Mobile Phone�, shows a mobile dealer talking into the camera and asking the unseen customer how much he wants the mobile phone for, as though he can�t believe the price the customer has quoted. He then tells the buyer to leave. This is followed by a young man telling the viewer, �Shop smarter yaar. Shop on eBay.� The final shot shows the dealer packing up his shop. The other two TVCs, for a digital camera and a piece of jewellery, also have similar themes. ... more