reen marketing is not just a rage with environmentalists today. The Effie awards will be honouring effective eco-marketing campaigns from this year. They have instituted the �Green Effies� prize for the same. Sponsored by Planet Green Network of Discovery Communications the �Green Effies� are inviting entries. Any campaign in which the core communication idea is centred around an ecological concern is eligible for entry. Gold, silver and bronze prizes will be awarded in this category. The awards will be presented at the 40th annual Effie Gala on June 4, 2008 in New York.... more