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January 16-31 2008


 

January 16-31 2008

Sticking Together
Amit Sharma

he Fevicol advertisements over the years have bonded O&M; and Rajasthan. This time too, it is no different. The latest TVC for the adhesive brand, however, seeks to capture family bonding.

The TVC opens in a haveli. A boy asks his mother if she has watered the Tulsi plant in the courtyard of the house, to which she responds that his granny must have. The granny then assumes that Gappu�s paternal uncle must have done the good job. ... more


 

   
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