kay, so talent hunts are the flavour of the season. And music is the most fertile ground for talent hunting on television. While the trend was started by ZEE TV�s Sa Re Ga Ma Pa, Channel [V] did its bit by adding some glamour to the business. The five-girl band, Viva, took shape in 2002 and 2003 saw the making of the mixed band, Aasma.

These bands/artistes might get early success and may even become household names, but ever wondered how does the channel concerned ensure the band or the singer is a commercial success? ... more