ndian audiences will soon be able to watch movies from countries such as China and Argentina on their televisions, courtesy World Movies, the channel that UTV Entertainment Television plans to launch towards the end of this month. The channel hopes to provide a different television viewing experience from whatever the Indian viewer has seen in the past few years.

�We did extensive research and found that there was a market for an interesting genre,� says Shantanu Aditya, CEO, UTV Entertainment Television. �We will bring in the best of international movies from around the globe,� he adds. The movies presented on World Movies will be recent, young, contemporary and fresh; it will feature movies that have been box office successes in their home countries and wherever else they�ve been screened. ... more